Re-imagining Real Estate Techfast: Adapting to the Digital Shift: Harnessing Emerging Technologies

Our first Re-Imagining Real Estate Techfast in the series, Adapting to the Digital Shift, focuses on;

"Harnessing Emerging Technologies and Platforms to Reach and Convert Buyers and Occupiers in Real Estate"

Overview

With companies like DDRE stirring controversy by blending real estate with elements of reality TV, influencer culture, and high-end fashion, many in the Property and PropTech sectors are pushing back against this marketing approach. However, if we look beyond the Netflix-style glitz and glamour, and examine the core of DDRE's operations, their focus on technology and plans for a digitally-driven future become apparent. Is this a strategy to resist, or are they pioneering a new frontier in using technology as the cornerstone of their marketing efforts?

This discussion is not about the potential of reality TV shows, but focuses on cutting-edge technologies and strategies that are responding to the information age which has resulted in a shift in how people make decisions and digest information. To stay ahead, the property industry must embrace technology to reach and convert buyers, tenants, and investors; this event will explore how technologies such as 3D modelling tools and, virtual reality is creating a better experience for the users, whilst AI and data analytics tools, are improving operational efficiencies and helping developers, agents, and landlords to sell or lease properties faster.

Join us for this event where we will focus on case studies, debate style sessions and audience engagement to unpack the event topic and shine a light on the future of emerging technologies within Real Estate.